YAS CONNECTHome

Brand Guidelines

YAS CONNECT should feel sharp, useful and unmistakably clean.

A practical guide for the website: logo, color, type, layout, components, Arabic/English behavior, and the rules that keep the brand consistent.

Clear, not crowded.

Premium, not decorative.

Fast, not over-animated.

Personal, not generic.

Bilingual by design.

Color System

Lime is action. Ink is structure. Blue is data.

Brand lime

#c7ff32

Primary CTA, selected states, Wallet accent

Ink

#111214

Primary text, dark surfaces, frames

White

#ffffff

Main site background and clean surfaces

Canvas

#f7f8fa

App work areas and quiet bands

Muted

#666b73

Secondary copy and helper text

Border

#e5e7eb

Dividers, controls, card outlines

Data blue

#2563eb

Charts, focus, analytics, maps

Coral

#ff6657

Warnings and destructive support

Components

Everything should be easy to recognize and easy to repeat.

Logo

Use the square black mark with the lime network symbol. Keep clear space around it and never add glow, blur, bevel or local recoloring.

Typography

Use Geist Sans for the website. Landing headlines can be large; dashboard typography should stay compact and easy to scan.

Layout

Landing pages use open white bands. Public profiles stay mobile-first. Dashboard screens stay dense, calm and operational.

Components

Buttons are 44px minimum, shadowless, and direct. Cards are for repeated items, modals and framed tools only.

Motion

Use short transitions and subtle movement only when it helps understanding. Respect reduced motion.

Arabic

Arabic should feel native, short and natural. Keep YAS CONNECT in English and preserve the same hierarchy in RTL.

Voice And Copy

Direct, warm, product-led.

Use

YAS CONNECT

One link. Every connection.

Create your YAS CONNECT

Your digital identity, in one place.

العربي

اكتب عربي طبيعي وقصير.

خل اسم YAS CONNECT بالإنجليزي.

نفس ترتيب المعلومات بين العربي والإنجليزي.

Do And Do Not

The simple rules that protect the brand.

Do

Use lime for clear forward action.

Use real product previews.

Keep dashboards efficient.

Maintain Arabic and English parity.

Build with visible labels and accessible focus states.

Do not

Add glow to buttons.

Use purple or blue gradients as the brand background.

Recolor the logo locally.

Wrap every section in a card.

Invent proof points or customer metrics.