Primary icon
Use this mark on white, near-black, or quiet neutral surfaces.
Brand Guidelines
A practical guide for the website: logo, color, type, layout, components, Arabic/English behavior, and the rules that keep the brand consistent.
Clear, not crowded.
Premium, not decorative.
Fast, not over-animated.
Personal, not generic.
Bilingual by design.
Logo
Use this mark on white, near-black, or quiet neutral surfaces.
Keep YAS CONNECT readable. Do not stretch, recolor or add shadows.
Color System
#c7ff32Primary CTA, selected states, Wallet accent
#111214Primary text, dark surfaces, frames
#ffffffMain site background and clean surfaces
#f7f8faApp work areas and quiet bands
#666b73Secondary copy and helper text
#e5e7ebDividers, controls, card outlines
#2563ebCharts, focus, analytics, maps
#ff6657Warnings and destructive support
Components
Use the square black mark with the lime network symbol. Keep clear space around it and never add glow, blur, bevel or local recoloring.
Use Geist Sans for the website. Landing headlines can be large; dashboard typography should stay compact and easy to scan.
Landing pages use open white bands. Public profiles stay mobile-first. Dashboard screens stay dense, calm and operational.
Buttons are 44px minimum, shadowless, and direct. Cards are for repeated items, modals and framed tools only.
Use short transitions and subtle movement only when it helps understanding. Respect reduced motion.
Arabic should feel native, short and natural. Keep YAS CONNECT in English and preserve the same hierarchy in RTL.
Voice And Copy
YAS CONNECT
One link. Every connection.
Create your YAS CONNECT
Your digital identity, in one place.
اكتب عربي طبيعي وقصير.
خل اسم YAS CONNECT بالإنجليزي.
نفس ترتيب المعلومات بين العربي والإنجليزي.
Do And Do Not
Use lime for clear forward action.
Use real product previews.
Keep dashboards efficient.
Maintain Arabic and English parity.
Build with visible labels and accessible focus states.
Add glow to buttons.
Use purple or blue gradients as the brand background.
Recolor the logo locally.
Wrap every section in a card.
Invent proof points or customer metrics.